Salesforce.com Opens Code to Developers With Apex Launch

By Erika Morphy, www.CRMBuyer.com

Apex will be a Java-like development language. Anything built using it can be made available as a Web service and is accessible via SOAP (simple object access protocol) and XML (extensible markup language) standards, Salesforce.com also said. The Apex platform will provide capabilities for embedded mashups, analytics, mobility, workflow and approvals, and deliver intelligence with a new API (application program interface). Apex components and applications can be shared via Salesforce.com’s AppExchange directory.