Freeview [ digital TV service ] plans for NHS Direct

29 Jun 2006, e-Health Insider

Dr Mike Sadler, medical director and chief operating officer for NHS Direct, told EHI Primary Care: “The digital TV service is important because it is used by a different section of the population to those who use the internet service and expanding to Freeview would obviously increase our reach quite markedly.”

A total of 2.7 million contacts were made to NHS Direct in May, either via the internet, digital TV or one of the call centres. Of those the majority, about 1.5 million, were online visits to the NHS Direct website with the rest divided between telephone contacts and digital interactive TV.

The organisation is half way through a consultation exercise with staff over proposals to close 12 call centres with the likelihood that hundreds of staff will be made redundant.