Director, Financial Services Convergence
Blue Cross / Blue Shield of Florida
Bob Nay has over 30 years of experience in the healthcare sector. The majority of those years have been with BS/BS of Florida. In the last five years, Bob has been involved in the consumer-directed health plans and related programs which include Flexible Savings Accounts, Health Reimbursement Accounts and Health Savings Accounts. BC/BS of Florida currently has relations with Mellon Bank in delivering integrated HSA programs to its membership.