Association 2.0

<ed.note>O.k., we all know that the real subhead is “And How Planners Can SURVIVE it” but it is interesting to see that the author omits the only real advantage conventions which don’t take place virtually still hold over their non-geo-locked equivalents.</ed.note>


How Social Media Is Revolutionizing Community Building – And How Planners Can Manage It


By Mickey Murphy, Association Conventions & Facilities,

During a major conference that her firm was assisting, Julie S. McKown, communications strategist, Fusion Productions, was sitting backstage during a general session of the meeting. On the projection screen, rolling along in real-time, were tweets from attendees in the audience who were listening to the speaker’s remarks.