I am trying to establish the effect of blogging on company’s communications with their customers/stakeholders. I.e. does the fact that it facilitates two-way communication fundamentally alter the dialogue process? I am doing the research as part of my dissertation for my course MA Communications Management. It would help me greatly if you were to answer the short questionnaire below and send it to firstname.lastname@example.org Let me know if you require any additional information. Kind regards, Rachel
Corporate blogging is a relatively new addition to the communications mix. In what ways do you think its evolution has affected corporations relationship with their customers/stakeholders?
In your view what role does corporate blogging play in the communications mix of organisations?
In your view what is the appropriate level of blogging in a company e.g. who (what level) should blog? How frequently?
What arrangements/safeguards (if any) are in place to manage your corporate blog? E.g. are comments censored before they are made live on the site?
Do you have, or have to adhere to any kind of corporate code when blogging?
Could you briefly outline how you feel blogs add or should add to the functionality of a company’s communication with its customers/stakeholders?
In your view as blogging becomes more widespread how can we ensure corporate blogs are effective and useful?
Please comment on the future of blogging and communications and anything else you feel relevant?
Please pass this questionnaire on to anyone else in your company that also blogs on the company blog.