OnDemand is where the top Internet companies disrupting the enterprise square off with the incumbent players pioneering cloud computing and SaaS. This two-and-a-half day executive event features high-level debates on how the Internet is disrupting how companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data. Marc Benioff, an innovator who ignited the OnDemand revolution, will deliver a keynote address in 2010. OnDemand also showcases the top entrepreneurial CEOs who are revolutionizing the way the enterprise is radicalized by the Internet.

Who Attends

OnDemand attracts more than 600 of the leading members of the OnDemand computing ecosystem:

• Founders and CEOs of emerging OnDemand companies
• Chief business development and R&D officers
• Directors of R&D
• CTOs and CIOs
• Private equity investors, venture investors, and investment bankers
• Leading members of the professional services industry
• Business and trade press, influential bloggers

Current OnDemand 2010 Program:

5:20pm	Opening Night Remarks & Welcome Co-host: Tony Perkins, Founder, AlwaysOn Co-host: Arden Pennell, OnDemand Program Director, AlwaysOn
5:40pm	Presenting the OnDemand 100
6:00pm	Keynote Address Todd Bradley, EVP, Personal Systems Group; HP

9:15am	How has the Startup Model Changed in the Era of Open Source + Amazon S3 + SaaS? Experienced investors describe how the Web-software era is changing how startups are founded, invested in, and grown Gordon Ritter, General Partner, Emergence Capital Partners Ravi Mohan, Managing Director, Shasta Ventures Mark Gorenberg, Managing Director, Hummer Winblad Venture Partners
10:00am	CEO Showcase Sessions
10:30am	Coffee Break
10:45am	Keynote Address Business Execution in the Cloud. Accelerated. Lars Dalgaard, CEO, SuccessFactors
11:15am	Who’s Keeping my Data Safe? Security concerns are a barrier to adopting cloud services, and to ditching the company-run data center. Who can protect the information best and how?
12:00pm	Lunch
1:00pm	Keynote Address Marc Benioff, Chairman & CEO, Salesforce.com
1:30pm	Succeeding in SaaS M&A Moderator: Paul Kwan, Managing Director, Morgan Stanley Seksom Suriyapa, VP Corporate Development, SuccessFactors Charles Carmel, VP Corporate Development, Cisco Systems John Somorjai, SVP Coporate Development & Strategy, Salesforce.com Brad Rencher, SVP Business Operations, Omniture
2:15pm	CEO Showcase Sessions
2:45pm	Video in the Enterprise Ron Yekutiel, CEO, Kaltura
3:30pm	Break
4:00pm	Cloud-Service Business Models that Win
4:45pm	CEO Showcase Sessions
5:45pm	Reception

9:15am	The $1 Billion OnDemand Networking Opportunity
10:00am	VC in Late-Stage OnDemand Companies : How to guide Growth Companies Rory O’Driscoll, Managing Director, Scale Venture Partners Byron Deeter, Partner, Bessemer Venture Partners Glenn Solomon, Partner, GGV Capital
10:45am	Break
11:00am	Keynote Address Success Strategies from the Business Cloud Playbook Zach Nelson, CEO, NetSuite
11:20am	The Cloud Customer: Who is Driving Business-App Adoption? As price and end-user complexity drop, the market grows. Are consumers or the enterprise driving the market? Are department buyers helping biz apps make an end-run around the traditional direct sale to IT chiefs? Zvi Guterman, CEO, CloudShare Tien Tzuo, CEO, Zuora
12:05pm	Lunch
1:05pm	Fireside Chat: Going On-Demand How Have Major Players Managed the Transition to SaaS? Paul Kwan, Managing Director, Morgan Stanley CEO Software Firm, TBA
2:30pm	The Fight for the Data Center—The Reigning Incumbents versus the Emerging Players
3:15pm	Dissecting the Consumer Client Opportunity
4:00pm	Closing Remarks