Google Virtual Pharmacy Benefits Management company???

<ed.note>I’ve been browsing the buzz about the announcement at Google’s Blog ( nothing at Google’s Health Advertising Blog ) and the speculation that Google will acquire an electronic medical record vendor/technology. To me, though, it has seemed for a while that Google wouldn’t care how revolutionary the emr is as much as whether they can tie ad space to the health conditions described within the emrs so that folks will be able to voluntarily offer up deidentified phi in trade for the discounts provided by being a member of a virtual near real-time Pharmacy Benefits Management company. We’ll wait and see…</ed.note>